četrtek, 13. januar 2011

Clothing Exchange – velika trgovina, kjer je vse zastonj

Predstavljajte si ogromno trgovino z oblačili, kjer je vse zastonj. V Avstraliji so že leta 2004 začeli z zanimivo idejo delitve oblačil, čevljev in modnih dodatkov na posebnih sejmih. 
 
Clothing Exchange (kar v slovenščini pomeni »zamenjava oblačil«) je začela Katherine Luckins, ki je s tem želela zmanjšati pretirano potrošnjo v Avstraliji in s tem zmanjšati pritisk na okolje. Tovrstni sejmi se zaenkrat odvijajo v mestih Melbourne, Sydney, Adelaide, Perth in Brisbane.
 
Osnovni namen projekta je spodbujati k ponovni uporabi oblačil, čevljev in modnih dodatkov, s čimer bi zmanjšali potrebo po novih izdelkih, ki zahtevajo veliko izrabo novih naravnih virov. Oblačilna industrija – z vidika obremenjenosti okolja – spada med zelo potratne. Že pridelava bombaža zahteva velike količine vode in pesticidov, kasnejša predelava pa še veliko kemičnih dodatkov in transport na velike razdalje (glej The Story of Stuff – Zgodbo o stvareh).
 
Kako potekajo sejmi
 
Sejmi zahtevajo relativno malo: večji prostor in enostavno opremo (stojala, obešalnike in ogledala). Udeleženci vnaprej, preko spleta, rezervirajo svoje karte. Na sejem lahko vsakdo prinese največ šest oblačil, parov čevljev ali modnih dodatkov, ki jih ne namerava več nositi oziroma uporabljati in za vsak kos dobi »denar« - en žeton. Vsak kos garderobe pregleda komisija. V približno pol ure osebje (vsi so prostovoljci) po »trgovini« razpostavi oblačila, čevlje in modne dodatke, medtem pa udeleženci v preddverju klepetajo ob koktailu in piškotih.
 
Ko se »trgovina« odpre, vsakdo lahko pomeri in izbere šest kosov garderobe, ki jih ob izhodu plača z žetoni. Sam dogodek ima tudi družabni značaj, saj se udeleženci med seboj posvetujejo ali se preprosto družijo. Če kaj oblačil ostane, ker morebiti kdo ne »zapravi« vseh žetonov, se preostali kosi podarijo dobrodelnim organizacijam. Na takih sejmih se znajde veliko kosov izjemno kvalitetnih izdelkov najuglednejših svetovnih modnih znamk.
 
Torej, če se v letu dni naveličate svojega oblačila ali torbice, vam tega ni potrebno zavreči, saj bo to mogoče komu drugemu povsem primerno za uporabo; vi pa si tudi izberete nekaj lepega in še kupiti vam ni treba nekaj novega. Torej gre za vaš finančni prihranek in vaš prispevek k ohranitvi okolja. Samo sejem je potrebno organizirati.
 
Medsebojna delitev dobrin res ponuja neomejene možnosti.

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